Privacy Policy

Privacy Notice (Last Updated February 2023)

We appreciate your visit to our website, which is operated by MY LITTLE CHAMPION (referred to as "the Company"). We are dedicated to providing a secure and enjoyable online shopping experience with a high level of personal service that reflects the Company's values. Our commitment also includes respecting and safeguarding your privacy.

This privacy policy outlines the types of information we collect about you when you use our website, also referred to as "Services". It also explains how the Company may use and share your personal information and your ability to control certain uses of it.

By using our Services, you agree to the terms of this privacy policy, including the transfer and storage of your personal information in the United States/Canada/Hong Kong. You also agree to our Terms of Use, which are included by reference. If you do not agree with these terms, please refrain from accessing or using our Services.

Q: What information does the company collect?

A: Interactions with the Company: We collect information about you, including your transactions and interactions with us. This includes when you use our Services, make a purchase, sign up for our catalog, newsletters, or email lists, participate in sweepstakes, contests, or other promotions, engage in a product review, survey, or similar program, send a gift or virtual gift card to someone, or contact us.

When you make a purchase, we may also collect your billing address.

Information about Third Parties: If you send a communication to someone else using our Services, we may collect that person's name, phone number, email, and/or shipping address.

Automatic Collection on the Site: Our service providers or we may use technologies such as cookies, web beacons/pixel tags, log files, JavaScript, and others to collect certain non-personal information about visitors to our Site, users of our online services, and interactions with our emails and online advertisements. This helps us keep track of analytics and certain statistical information. For example, we may collect information such as your browser type, operating system type or mobile device model, viewed web pages, links that are clicked, IP address, mobile device identifier or other unique identifier, sites visited before coming to our website, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site. Collecting this information and linking it with your personal information helps us tailor our website and enhance your online shopping experience by saving your preferences while you visit a particular site. This also helps us identify site features, promotions, advertisements, and offers that may interest you and retarget online and mobile advertisements to you across different computers or devices you use.

From Third-Party Sources: We may obtain information from other sources to update or supplement the information you provide or that we automatically collect (such as information to validate or update your address or other demographic information). We may also obtain information when you connect with the Company through a third party (including social networks), based on your registration and privacy settings on those third-party sites.

Combining Information: We may combine the information we receive from or about you, including information you provide to us and information we automatically collect through the Site, as well as information from other computers or devices you use, with information we collect or receive about you from other online and offline sources or from other third-party sources.

Third-Party Analytics and Advertisements: We may use third party advertisements, analytics, and tracking tools to better understand who is using the Site, how people are using it, and how to improve the effectiveness of the Services and related content. This helps us and those third parties serve more targeted advertising to you across the Internet. These third parties may use technologies such as cookies, Company beacons, pixel tags, log files, flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Site with information they collect from other sources. We do not have access to or control over these third parties use of cookies or other tracking technologies.

Q: What are my Tracking Options?

A: By registering for and using the Services, you agree to the use of cookies on certain parts of the Site. If you do not agree to the use of cookies, you cannot use the Services. We use four categories of cookies to provide you with the Services:

  • Strictly Necessary Cookies: These cookies are necessary for you to use the Services and enable features such as maintaining your logged-in status and managing your shopping bag.
  • Performance Cookies: These cookies collect information about how visitors use the Services and are used to improve our Services.
  • Functionality Cookies: These cookies remember your preferences to provide you with a personalized experience, such as your shipping country and currency preferences.
  • Targeting Cookies: These cookies deliver relevant advertisements based on your interests and measure the effectiveness of advertising campaigns.

Our system may not respond to Do Not Track requests, and we may use cookies or other technologies to deliver more relevant advertising and link data collected across other devices you use. To manage your privacy settings and opt out of third-party advertiser cookies, you can visit the Network Advertising Initiative's opt-out page or To opt out of Criteo advertising services, view the Criteo Privacy Policy. To prevent your data from being used by Google Analytics, use the Google Analytics opt-out browser add-on. You can find more information about cookies, including how to refuse them, at

We may also use Flash cookies or other similar technologies to personalize and enhance your online experience, facilitate processes, and store your settings. Flash cookies may not be removed by your browser's cookie management tools, and disabling them may prevent access to certain features and services. For more information on managing privacy and storage settings for Flash cookies, visit

Q: How does the Company use the information collected?

A: The information we collect from and about you may be utilized by the Company for the following purposes:

  • To verify, validate, deliver, install, and track your order, process payment card transactions, arrange for shipping, handle returns and refunds, keep a record of your purchases, and communicate with you about your orders, including by phone.
  • To enhance your online shopping experience by recognizing you and welcoming you to the Site.
  • To send you catalogs, newsletters, promotional materials, and other offerings from the Company or our partners and affiliates.
  • To provide you with customized content, targeted offers, promotions, and advertising on the Site, through other third-party sites or apps, or via email or text messages that may interest you, offered by the Company or other marketing partners.
  • To improve our sites, products/services, customer service, and shopping experience, and use your data in an aggregated, non-specific format for analytical and demographic purposes.
  • To safeguard the Site and our business's security and integrity by preventing fraud, unauthorized transactions, claims, and other liabilities and identifying potential hackers and other unauthorized users.
  • To contact you as required or requested, including responding to your queries and comments and providing customer support.
  • As otherwise stated to you at the time of data collection

Q: What information does the Company share with others?

A: The Company may disclose the personal information we collect from and about you in the following ways:

Company Affiliates: We may share collected information with the Company's affiliated companies and any new additions to the Company's family of affiliated companies. 

Co-Marketing Partners: In certain instances, the Services may be offered to you in conjunction with third parties that provide products and services, rewards programs, joint sales programs, sweepstakes, promotional campaigns, and other jointly sponsored events. Such Services will identify the third party. If you choose to register for any products and/or services provided during the Services, you will either be sharing your information with both the Company and the third party or the Company may share your information directly with the third party for the fulfillment of their products and our products and services with you. 

Other Third Parties: The Company may share your information with select partners, affiliates, and other third parties that we believe may have offers or be of interest to you.

Legal Disclosures; Safety: The Company may disclose and/or transfer the information we collect from and about you to comply with legal obligations, provide information to law enforcement agencies in accordance with applicable law, and when we believe in good faith that such disclosure is necessary. We also reserve the right to share information with legal authorities and other companies for fraud protection, credit risk reduction, detection of technical or security vulnerabilities, enforcement of our policies, or to protect the rights, property, safety, or security of third parties, users of the Services, the Company, or the public.

Sale of Business: In the normal course of our business, we may sell or purchase assets. If another entity acquires all or part of the Company or its family of affiliated companies, the information we have collected about you may be transferred to such entity. Additionally, in the event of a bankruptcy or reorganization proceeding, such information may be considered an asset and sold or transferred to third parties. In such instances, we will endeavor to require the transferee to use personally identifiable information provided through this website in a manner consistent with this Privacy Policy.

Service Providers: We may engage third-party service providers to perform certain services on our behalf when the information is necessary for them to perform their duties. 

Aggregate or Anonymous Non-Personal Information: We may share or sell non-identifiable aggregate or anonymous information with our affiliates, agents, service providers, business partners, or other third parties for marketing or analytics uses or for other lawful purposes. This type of non-identifiable and aggregate information cannot be used to identify you personally.

Q: How can I view, remove, or update my information?

A: If you've made a purchase, you have the option to contact our Customer Service Department using the email address provided in the "Contact Us" section below to access or modify any of your personal information.

Furthermore, you have the right, subject to applicable laws, to request the deletion or restriction of access to your personal data. We may need to retain certain data for lawful purposes, and we will inform you of this if required.

Q: What choices do I have about receiving communications from the company?

A: Upon making a purchase, you will receive promotional emails and direct mail from the Company. However, we offer you the opportunity to "opt-out" of receiving information or materials that are not directly related to the placement, processing, fulfillment, or delivery of your product order. To that end, we provide you with the following options:

Electronic Promotional Offers: You can "opt-out" of receiving promotional emails by clicking the "unsubscribe" link in any of the promotional emails you receive from the sender. Additionally, if you have an online account, you may modify your email preferences for email from us by logging into the "Your Account" section of the website.

Direct Mail Promotional Offers: If you prefer not to receive paper catalogs from the Company, please contact a Customer Service representative by email and request to be removed from our mailing list.

Other Contact: You can contact us at the email address provided in the "Contact Us" section below for any other requests or concerns. Please note that you have the right, subject to applicable laws, to "opt-out" of receiving promotional emails and direct mail and to request that we delete or restrict access to your personal data. However, we may need to retain data for legally permitted purposes and will explain this to you as needed.

Q: What are California Privacy Rights?

A: If you reside in California, you have the right to request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To obtain a copy of the Company's "California Privacy Rights" notice, please send a written request to the email address provided below, and include "Attn: California Privacy" in the subject line. Please note that we require complete and properly labeled information for your request to be processed, and allow us up to 30 days to fulfill your request. You may submit one such request per year.

Please be aware that non-affiliated third parties operate independently of the Company, and if you wish to receive information regarding disclosure choices or halt communications from such parties, you will need to contact them directly.

Q: What about children’s privacy?

A: Ensuring the protection of children's privacy is a top priority for us, and as such, the Site is not intended for individuals under the age of thirteen. We do not specifically target or knowingly collect any personal information from such children. To use our Services, you must be 18 years or older. In the event that we become aware that a child under the age of thirteen has submitted personally identifiable information to the Site, we will take reasonable measures to remove the information from our records.

Parents should be aware that there are online parental control tools available to prevent children from submitting information online without parental permission or accessing harmful material.

Q: What about security?

A: To protect the information we obtain from our customers and visitors, we have implemented various physical, administrative, and technical measures. Despite our efforts to maintain the safety and reliability of our systems and network, we cannot ensure that our security measures will be completely effective. We utilize secure socket layer technology (SSL) to encrypt sensitive information such as credit card details that are provided on our forms.

Q: What about other websites?

A: The Company's website may contain links to third-party websites that are not affiliated with us. These websites may collect data, send their own cookies to visitors, or request your personal information. The privacy policies of these websites may differ significantly from our policy. The Company does not bear responsibility for the privacy practices of these third-party websites and cannot ensure the safety of any personal information that you provide to or that is collected by such websites.

Q: Where and for how long is my data stored?

A: Your personal data may be stored and processed on servers located in the United States, Canada, Hong Kong, or other countries where the data protection and other laws may be different from those in your country of residence. Please note that the servers and databases that store this data may also be located outside the country where you accessed this website. In some cases, your personal data may be disclosed in response to inquiries or requests from government authorities or to respond to judicial processes in the countries where we operate. By providing us with your personal data, you consent to the cross-border transfer of your information.

We will retain your personal information for only as long as it is necessary to fulfill the purposes for which it was collected or as required or authorized by law. Once it is no longer necessary to fulfill the identified purposes, we will destroy, erase, or make it anonymous. Additionally, any personal information that we access or process will be retained only for legitimate business purposes.

Q: What if I live internationally?

A: The Company conducts some or all of its digital operations in the United States/Canada/Hong Kong. By using our services, you agree to the transfer, processing, and storage of your personal data in the United States/Canada/Hong Kong, regardless of your location. You also consent to the Company's collection and use of your personal information as described in this Privacy Policy.

Q: How does the Company communicate changes to this policy?

A: We will post any modifications to our Privacy Policy on this page to ensure that you are aware of the information we collect, how we may utilize it, and if we may disclose it to third parties. If we make any changes to these terms, your ongoing use of the Site will indicate that you agree to such changes.